These attributes don’t relate to camera settings. Information such as title, keywords, description, hashtags, and location all play a part in the ranking algorithm once the video has been uploaded. Good Search Engine Optimization (SEO) on written content contributes to where a webpage ranks in Google’s search results. Giving Your Videos the Best Chance to be Seen Although, it can be controlled before uploading to YouTube through an editing workflow. Getting the metadata correct for YouTube starts with your camera settings. Using this information, YouTube can alter your video to change or align with its standard requirements. YouTube reads XMP data to understand the technical specifications meant to compose and serve a video. For instance, you might want to include the location for faster sorting within a particular editing suite. You can add more information to the file in various forms. The metadata contains information such as the resolution, copyright info, author’s name, color space, or even the keywords associated with the footage. XMP data is Adobe‘s standard of information about a video file. Instead, the medium uses XMP (Extensible Metadata Platform) data or a similar system depending on the application or industry the video file is interacting with. It’s a common misconception that EXIF data is for video - it’s not. It is nothing but descriptive data (commonly known as metadata) that includes all relevant data of an image. Photo by Christian Wiediger on Unsplash What is Metadata?ĮXIF stands for Exchangeable Image Format.
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